What began as a labor of love in a home kitchen has blossomed into a
thriving success story for Cley’s Food Products, thanks to the
transformative power of TikTok Shop. Founded by Mia Velasco-Reyes, Cley’s
journey began as a small home-based business with a single product: a crab
paste recipe, crafted during the early months of her child Cley’s life. This
humble beginning has since evolved into a testament to innovation and
resilience in the digital age.
Cley’s Food Products: From Kitchen Innovation to Digital Success with TikTok Shop
“I discovered TikTok Shop in October 2022, and it was a revelation. What
started with a simple idea and a heartfelt product has grown exponentially.
We’ve gone from fulfilling one or two orders a day to handling thousands,”
said Mia. “TikTok Shop helped us a lot because our sales were low before. Now,
our sales have increased by almost 60-70%, and we can ship to any part of the
Philippines.”
The partnership with TikTok Shop has been instrumental in Cley’s rapid growth,
propelling the brand into the mainstream. Furthermore, the surge in sales has
boosted the business and created employment opportunities, transforming Cley’s
from a single-employee operation to a thriving enterprise with a dynamic
workforce that can reach up to 15 employees during peak order times.
@sellwithtiktokshop_ph 🌟 Discover Cley's Food Products! 🌟 We're excited to share @cleysfoodproducts' journey with TikTok Shop. Taste the delicious, authentic flavors of their products and see how they've achieved incredible business growth with us. 🍴 Buy Local, Shop Local. Sariling Atin. 🇵🇭 #CleysFoodProducts #BuyLocalShopLocal #SarilingAtin #SupportLocal #FoodLovers
♬ original sound - Sell with TikTok Shop PH
Leveraging TikTok Shop's ACE Indicator System
One of the critical success factors for Cley’s has been its utilization of
TikTok Shop’s ACE (Assortment, Content, and Empowerment) indicator system.
This comprehensive approach has enabled Cley’s to optimize its product
offerings, enhance content creation, and participate in empowering campaigns
and advertisements. According to Mia, the ACE system has significantly helped
Cley's improve its performance and increase its sales.
Cley’s has leveraged the ACE system to provide exclusive discounts, ensure
product availability, and optimize its product presentation. For instance,
during the recent 6.6 sale, Cley's offered a 30% discount, which contributed
to a 16% increase in gross merchandise value (GMV) for its crab paste. The
brand's commitment to aligning its product assortment with market trends, such
as launching its version of chicken pastil, has further propelled their
success.
Content has also been a cornerstone of Cley’s strategy on TikTok Shop. By
partnering with over 18,000 Key Opinion Leaders (KOLs) and engaging in
extensive live selling sessions, Cley's significantly increased its brand
awareness and sales, collectively driving 49% of the brand's GMV. “Through the
help of affiliates, live selling, and short videos, we’ve been able to
introduce our products to a broader audience,” Mia explained.
Engaging in Impactful Campaigns and Growth Initiatives
Cley’s participation in TikTok Shop’s Buy Local, Shop Local campaign has
provided valuable exposure and growth opportunities. The brand has also
strategically invested in shop advertisements, resulting in a 35% increase in
ad revenue and a remarkable return on ad spend (ROAS) of 8.71. According to
Mia, “These campaigns and advertisements offer us guidelines and support that
are crucial for small entrepreneurs like us. It’s a blessing to be part of
TikTok Shop Philippines."
Looking ahead, Cley's plans to leverage TikTok Shop’s ACE indicator system to
sustain its growth. By continuously aligning its product assortment with
market trends, optimizing content through live selling and affiliate
partnerships, and engaging in empowering campaigns, Cley’s aims to maintain
its upward trajectory.
“I believe in hard work, perseverance, and integrity. By staying true to these
values and leveraging the tools provided by TikTok Shop, we’re confident in
our continued success,” claimed Mia.
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