How this local shapewear line sculpted the e-commerce industry through TikTok Shop

byIvan On The Move •
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In the competitive shapewear industry in the Philippines, SOLÁ has distinguished itself by leveraging TikTok Shop's distinct features, enhancing the brand's reach and appeal to consumers.

The Mercury Collection from SOLÁ
The Mercury Collection from SOLÁ

How this local shapewear line sculpted the e-commerce industry through TikTok Shop


SOLÁ, an affordable yet high-quality shapewear line, was launched in the spring of 2023 by Miss International 2016 Kylie Versoza and her friends with the main goal of encouraging the community to embrace the uniqueness of their bodies and feel comfortable in their own skin.

As an ecommerce startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand's shapewear products.

SOLÁ’s Growth and Engagement


SOLÁ through TikTok Shop was able to achieve its main goal to directly connect with consumers. The brand reached a vast audience of engaged and interested users which built trust and created a sense of community.

How this local shapewear line sculpted the e-commerce industry through TikTok Shop

“For TikTok Shop specifically, we want to be on an e-commerce platform where we’re able to communicate with our audience two ways. So not just selling them, but really communicating and resonating with them through the content. Through TikTok Shop, we got a lot of audiences interested with the brand”, Ally Gao, General Manager of SOLÁ explained.

Gao added that their unique livestreams allow them to come up with competitive pricing. "We don’t have this every single day and it’s for a limited time only and I think our audience knows that so they really tune in to livestreams to communicate with our host and the brand and partake in lower pricing. We really love seeing that because not only do they get a discount, they’re also able to really engage with us,” she said.

Furthermore, SOLÁ embraced content creation spearheaded by Kylie Versoza, boosting the brand's visibility and consumer recognition. The company plans to include collaborations with more content creators to expand SOLÁ's reach, showcasing the platform's potential in fostering organic growth in a competitive shapewear market.

Maximizing the 6.6. Campaign


SOLÁ is geared up to provide exclusive discounts to its customers in TikTok Shop's 6.6 campaign. This initiative includes partnerships with L’Oreal Paris, offering complimentary products during key livestream sessions.

Additionally, SOLÁ plans to exclusively offer on TikTok Shop, a 12% discount on all products, excluding select items such as the Milk Colorway and nipple cover, along with collectible vouchers and free shipping options during the campaign period.

To know more about SOLÁ and their TikTok Shop exclusive 6.6 sale offers, go to https://www.tiktok.com/@sola_body?lang=en.

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Ivan On The Move

Hi, I'm Daddy Ivan, aka Ivan On The Move // Dad On The Move, a blogger since 2006. I'm a family travel and dad blogger in the Philippines. I write about traveling with kids, kid-friendly restaurants, the joys of fatherhood, the ups and downs of modern parenting, and autism awareness and acceptance. In my blog, you will find tips for traveling families in the Philippines, as well as stories about special needs parenting. I'm also an author, having written and published a travel book called "Select Travel Stories from the Different Regions of the Philippines." I was also part of an international book project called "100 Men On Becoming A Dad" where I shared my very own fatherhood story. As one of the dad influencers in the Philippines, I like to share photo updates & stories on social media.

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