Adding content filtering to Family Pairing

Last year TikTok launched a content filtering tool to allow people to filter out videos with words or hashtags they'd prefer to avoid seeing in their For You or Following feeds. Since then, TikTok heard from parents and caregivers that they'd like more ways to customize the topics their teen may prefer not to stumble upon, as every teen is unique and caregivers are often closest to their teen's individual needs. 

Today, TikTok is bringing this tool to Family Pairing to empower caregivers to help reduce the likelihood of their teen viewing content they may uniquely find jarring.

To adapt this feature for Family Pairing, TikTok engaged with experts, including the Family Online Safety Institute, on how to strike a balance between enabling families to choose the best experience for their needs while also ensuring respect for young people's rights to participate in the online world. 

Therefore, by default, teens can view the keywords their caregiver has added and TikTok believes this transparency can also help to prompt conversations about online boundaries and safety. The keywords caregivers add will be a personalized layer on top of TikTok’s Content Levels system, which already helps to keep content with more mature or complex themes from reaching audiences between ages 13 and 17.

Listening to the experience of teens is one of the most important steps TikTok can take to build a safe platform for teens and their families. It helps avoid designing teen safety solutions that may be ineffective or inadequate for the actual community they're meant to protect, and it brings TikTok closer to being a strong partner to caregivers as it can better represent teens' safety and well-being needs. 

Later this year TikTok will launch the global Youth Council, where it will listen to the experiences of those who directly use the platform and be better positioned to make changes to create the safest possible experience for its community.

TikTok is already working to engage with teens and act based on their feedback. For example, within Family Pairing, TikTok provides tips for caregivers that it developed in collaboration with teens. These outline the support teens would like and their suggestions on how to approach conversations about digital literacy and safety. 

In a similar way to how TikTok engages regularly with more than 50 academics and leading experts from around the world through the Content and Safety Advisory Councils, this new Youth Council will provide a more structured and regular opportunity for youth to provide their views. TikTok is looking forward to sharing more in the coming months about this forum and how teens can take part.

TikTok’s work to help create a safe place for teens and families has no finish line. In March, TikTok set every teen's daily screen time to 60 minutes by default, with almost three-quarters of teens choosing to keep the limit. For those who opt out of the default but spend more than 100 minutes on the platform in
a day, TikTok continues to encourage these teens to use our screen time management tools. 

Also in March, TikTok started to prompt its community to learn more about Family Pairing and, so far, it has reached more than 400 million people with this information. TikTok is proud that through Family Pairing, it supports more than 850,000 teens and their families in setting guardrails based on their individual needs. 

As TikTok learns more, it does more to protect and empower its community and TikTok looks forward to sharing more about its progress in the future.