Smart Backs Active Living as Filipinos Embrace Healthier Lifestyles

From early morning jogs to weekend fun runs, more Filipinos are embracing active lifestyles as health and wellness become a growing priority. Running, in particular, has long been a go‑to activity in the country—accessible, inclusive, and deeply rooted in community culture—making it a natural choice for individuals seeking both physical and mental well‑being.

This shift toward intentional, health‑focused living reflects a broader movement among Filipinos to stay active, connected, and environmentally conscious. Increasingly, organizations like Smart Communications, Inc. (Smart) are supporting this transformation by integrating technology, community engagement, and sustainability into their initiatives.

Purposeful Progress Through Connectivity

Smart’s commitment to healthier communities is anchored in its belief that progress must be purposeful and sustainable.

“Our initiatives reflect our belief that progress must be purposeful and sustainable. As we continue to expand our 5G infrastructure and deliver world‑class connectivity, we are also committed to ensuring that our growth supports healthier communities and a greener planet,” said Marjorie Garrovillo, FVP and Co‑OIC at Smart.

This vision positions Smart not only as a leader in digital connectivity but also as a partner in promoting wellness and environmental responsibility nationwide.

Championing Healthier Lifestyles

Smart continues to champion initiatives that promote active living while advancing inclusive digital progress. Through strategic partnerships and community‑driven programs, the company supports platforms that encourage physical activity, meaningful engagement, and eco‑conscious action.

One example is the GCash Run, which brought together running, digital innovation, and environmental advocacy. By supporting events that integrate fitness with technology‑enabled engagement, Smart reinforces its long‑standing commitment to environmental stewardship and contributes to climate resilience and the transition toward a circular economy.

Enabling Wellness Through 5G Connectivity

Smart’s support for wellness initiatives is complemented by its continued investment in next‑generation connectivity. The company is rapidly expanding its 5G network nationwide, building a more efficient, reliable, and future‑ready digital ecosystem that supports evolving lifestyle needs.

As 5G adoption accelerates, Smart reported an 88% year‑on‑year increase in full 5G traffic. This growth is driven by the rising number of 5G‑capable devices, which increased 35% year‑on‑year to reach 11.2 million units, now accounting for 19% of total handsets.

The wider availability of affordable 5G devices, combined with ongoing network optimization, enables more Filipinos to access faster speeds, lower latency, and more responsive digital experiences. These capabilities increasingly support health and fitness platforms, real‑time communication, and everyday digital activities that align with active lifestyles.

Award‑Winning Network Experience

Smart’s focus on network excellence has earned global recognition. The company was recently honored by Ookla® for providing the Best Mobile Video Experience and Best Mobile Latency in the Philippines.

Based on Speedtest Intelligence® data, Smart achieved a Video Score of 78.60, allowing subscribers to enjoy seamless 1080p streaming and near‑instant playback. The Best Mobile Latency award underscores the network’s responsiveness, a critical advantage for real‑time applications such as streaming, gaming, video conferencing, and digital tools that support active and connected lifestyles.

Building a Healthier, More Sustainable Future

As Filipinos continue to prioritize health, movement, and sustainability, Smart remains committed to enabling progress that goes beyond connectivity. By empowering communities to live better today while helping build a more resilient tomorrow, Smart demonstrates how technology can drive positive change in everyday life.

Through its investments in 5G, support for wellness initiatives, and dedication to environmental responsibility, Smart is helping Filipinos embrace healthier lifestyles while contributing to a greener, more sustainable future.