As more Filipinos embrace healthier routines, Herbalife, a global health and wellness company, has officially launched its Better Every Day campaign in the Philippines. The initiative highlights how small, consistent choices can lead to lasting wellness, with pickleball serving as the centerpiece sport to inspire community engagement and active living.
Expanding Wellness Through Pickleball
Herbalife has long supported the running community in the Philippines, connecting with people through accessible and inclusive activities. Building on this foundation, the company is now embracing pickleball, one of the fastest‑growing sports worldwide. Known for its simplicity, social nature, and inclusivity, pickleball reflects Herbalife’s mission to make wellness approachable for Filipinos of all ages and backgrounds.
To champion this message, Herbalife introduced Leander Lazaro and Sarah Jane Lim, two of the country’s leading pickleball players, as campaign ambassadors. Both athletes embody discipline, resilience, and community spirit—values that align with Herbalife’s vision of empowering individuals to live healthier lives.
Launch Event at Tela Park
The campaign launch took place at Tela Park in Las Piñas, where Herbalife distributors, consumers, and pickleball enthusiasts gathered for an open‑play session. The event featured games on the court alongside wellness activities, creating a vibrant atmosphere that showcased how fitness and nutrition can seamlessly blend into everyday routines.
Herbalife General Manager Allan Domingo emphasized the campaign’s purpose: “Pickleball offers one way in—a sport that is easy to pick up and social by nature. We are happy to welcome Lazaro and Lim to the Herbalife family. Both inspire Filipinos who are starting out or returning to an active lifestyle.”
Community‑Led Wellness Programs
The Better Every Day campaign will roll out through a mix of community activities and digital programs designed to equip Filipinos with practical tools for healthier living. These include:
- Nutrition clubs and pop‑up wellness sessions.
- Run clubs and fun runs.
- Pickleball clinics, leagues, and community tournaments.
A highlight of the campaign is a 21‑day wellness program covering physical activity, proper nutrition, and mental and social well‑being. The program encourages participants to develop sustainable habits that can be carried into daily life, reinforcing the idea that wellness is built through small, consistent choices.
Filipinos Taking a Proactive Approach
The campaign launch comes at a time when Filipinos are increasingly proactive about their health. According to the 2025 Herbalife Asia Pacific Responsible Supplementation Survey, 97% of Filipinos value preventive healthcare, signaling a shift away from reactive habits. For many, finding simple and social ways to stay active—like pickleball—has become key to maintaining wellness.
Ambassadors Leading the Way
Leander Lazaro, one of the Philippines’ top pickleball players, has competed internationally and won gold at Major League Pickleball (MLP) Australia. He is also part of the World Pickleball League and PPA Asia, representing the country on the global stage.
“For me, staying active is something you build over time. It’s not just about playing well in matches—it’s about taking care of your body every day, including how you fuel and recover,” Lazaro shared.
Sarah Jane Lim, the country’s top‑ranked female pickleball player, has made her mark across regional circuits and continues to inspire a growing wave of Filipina athletes. “Building a healthy lifestyle comes down to simple, everyday choices. It’s about showing up, listening to your body, and doing what helps you stay active in the long run,” Lim said.
Conclusion
Through its Better Every Day campaign, Herbalife is making wellness more accessible to Filipinos by combining nutrition, fitness, and community engagement. With ambassadors like Lazaro and Lim leading the charge, the initiative highlights how small, consistent actions—whether on the pickleball court or in daily routines—can create lasting health benefits.
As Herbalife continues to expand its reach, the campaign serves as a reminder that being better every day is not about perfection, but about consistency, resilience, and the support of a community that values wellness.
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lifestyle
