The billboards, featuring the tagline "Swipe right to match with cuties," stirred curiosity and speculation on social media over the past weeks, with many guessing if it signaled a new dating app, social experiment or matchmaking event. Now, it has been revealed as part of a strategic campaign to introduce Dermorepubliq’s new range, “Dermo Cuties,” designed to offer convenience and affordability.

Dermo Cuties collection includes travel-sized versions of the 5% Niacinamide + Hyaluronic Acid Serum and the 2% Salicylic Acid (BHA) Deep Pore Care Toner, offering the same quality skincare results as their full-sized counterparts. Priced as low as PHP 149, these budget-friendly options provide an affordable way for consumers to experience Dermorepubliq’s quality skincare without compromising on formulation. With the holiday season approaching, these compact skincare essentials are anticipated to be popular choices for travelers and gift-givers

“We encourage consumers to 'match' with their perfect 'cutie'—the travel-sized serums and toners that suit their skin’s needs,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Designed to seamlessly integrate into our customers’ skincare routines and busy lifestyles, Dermo Cuties offer a chance for both new and existing users to experience our skincare line without the hassle of transferring products into smaller containers. These essentials combine high-quality skincare with convenience, making them the cutest travel buddies you’ll ever have.”

Sta. Barbara added, “The perfect match for your skin now comes in wallet-friendly travel sizes. These trial-sized ‘cuties’ makes it easy for skincare beginners and loyal users alike to explore our range without the expense of full-sized essentials. Their affordability makes them easy to add to shopping carts alongside our best-sellers.”

The collection was made available for purchase exclusively on TikTok starting September 29, followed by an extended-release across other online platforms on September 30. A wider market restock is scheduled for October 10, coinciding with the 10.10 double-digit sale, after which the products will be permanently available.

This is not Dermorepubliq’s first attention-grabbing campaign. In April, a viral billboard along C5 Southbound in Libis, Quezon City, featured a heartfelt plea, "Wag na tayo mag-break, please" (Let's not break up, please), signed with the initial "D." The message captured the attention of an estimated 30 million social media users, sparking nationwide intrigue. 

Celebrity actors like Daniel Padilla and Dominic Roque were swiftly speculated to be linked to the campaign due to their recent public breakups, fueling curiosity about the identity of "D." True to its commitment in redefining affordability and quality in the skincare industry, Dermorepubliq was recently named the best-selling brand by TikTok Shop Philippines during the 9.9 All-Out Shopping Sale. “Our continued success reflects the trust and support our customers place in Dermorepubliq. As the skincare industry evolves, we remain dedicated to delivering high-quality, affordable, convenient products that make skincare accessible for Filipinos,” Sta. Barbara stated.

Similar stories: