I recently discovered an influencer marketing platform called
Intellifluence to help me earn additional income on my blog and I’m so far
happy with it.
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| Photo by William Fortunato from Pexels |
6 Ways Intellifluence is Helping bloggers Earn Money
Intellifluence is an all-in-one solution that connects both brands and bloggers. Through Intellifluence, brands and bloggers or influencers can find opportunities where they can collaborate. For brands, this is extremely
beneficial because they are assured that they are getting the right set of influencers that can help them with their promotional requirements.
On the other hand, bloggers and influencers are given confidence that they
are working with brands that are in tune with their niche, content, and even
their personal advocacy.
My growth as a blogger
I have been blogging since 2007, so that gives me more than a decade in the online publishing field. Blogging for me was purely a personal endeavor; my blog served as my outlet and stress reliever where I can freely write my thoughts and opinions. Back then, I didn’t really think of it as an area where I can earn income. I just composed articles because I loved writing and nothing else.
As years passed, food brands began to get in touch with me for
collaborations but I kept it to a minimum because I wanted to keep my posts
and experiences as authentic as possible.
Later on, I realized that other bloggers that I admire are fine with brand
partnerships and they still manage to provide reviews that are truthful and
gives opinions that are completely their own. That’s when I realized that I
can also do it, too, that is work with brands and still stay genuine.
Working with brands eventually became a good source of supplemental income
for me. Over time, I learned that, aside from working directly with brands,
you can also sign up for marketing website, such as Intellifluence, that
connects brand and bloggers making it easy to send pitches and land
opportunities that I really like.
As such, I was able to diversify my revenue stream and provided me with an
income model that I consider unique as compared to my peers in the local
blogging industry. Lastly, I’d like to mention that I don’t consider myself
an influencer because I don’t fit that mold.
Sure, I use social media to
promote my content and include it in my media kit to make it more attractive
to brands. However, I am first and foremost a blogger. I write long-form
content and I want to keep it that way because I enjoy it that that’s what
separates me as a content creator.
How bloggers and influencers can make money through Intellifluence
Intellifluence is a great site to help bloggers and influencers make additional money. I say additional because Intellifluence will not bind you
with a contract, as such, you can work with other platforms and make more
revenue.
Anyway, if you are interested to know more, here are ways you can earn
income with Intellifluence:
1. Product Reviews
I love collaborations that involve product reviews because I find them to be
practical. Aside from receiving monetary compensation, you can also opt to
receive the equivalent amount in products (commonly known as ex-deals) which you can use either at home or for yourself.
These are products that you will
eventually buy or spend on, anyway, so I like it. In exchange for the free products, you will have to write about your experience or give your honest opinion in using those products.
I understand that ex-deals are not for all bloggers and some would rather
receive actual payments and that’s perfectly fine.
2. Product Promotion
Aside from receiving products through Intellifluence, you can also opt to partner with a brand for product promotion. The difference with the product
review is that you will not receive product samples but you will be
compensated for writing about a particular product.
Since you are being paid to promote the product, the brand will usually have full control over the tone and the content of the blog post. In other words,
the slant is purely marketing. If you are lucky though, the brand will give you some leeway to use your own writing style but the editorial direction will come mostly from them.
3. Sponsored Posts
Sponsored posts differ from product promotion in slant and in tone. With sponsored posts, the writing style is usually not as too hard sell as product promotion. It would usually be a topic that is within the niche of your blog and it will mention the product sponsoring that post in passing.
If you read it, you won’t even realize that it’s a sponsored post unless it
is labeled as such.
4. Influencer Referral
Aside from working with brands, you can also earn from Intellifluence via
influencer referrals. This works on a commission basis, so the higher the number of the influencer that you convince to sign up with Intellifluence, the bigger your income will be.
5. Brand Referral
This works the same way as influencer referral, only this time, it’s the
brands that you are encouraging to sign up with Intellifluence. In this golden era of social media,
luxury brands, as well as startups, will greatly benefit from influencer marketing.
So, in a way, you are helping out these brands become successful in their marketing efforts.
Again, the more brands that you persuade to go onboard, the higher your
commission will be.
6. Social media promotion
Some brands may just opt for social media placements instead of blog posts.
These brands will partner with influencers based on the number of their
followers.
While I consider social media to be short-term promotion, it provides high visibility for brands because users will immediately see the product being promoted in their news feed. Nonetheless, this is also a great way to earn money for bloggers.
Epilogue
Those are the various ways that you can earn from your blog and social media when you partner with Intellifluence. It’s easy to sign up with
Intellifluence, the dashboard is simple to navigate, and it’s pretty
straightforward when sending pitches to brands.
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