PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) have officially opened their newest—and first-ever—co-located store at Level 1, Annex Building, Robinsons Place Tacloban, Marasbaras. This unified facility is now fully operational, serving customers in Tacloban City and surrounding areas with streamlined access to both home and mobile services.
A Unified Touchpoint for Customers
The co-location model represents a significant step forward in customer experience. By housing PLDT Home and Smart services under one roof, the store allows customers to complete transactions in fewer steps. Whether applying for Fiber connectivity, addressing mobile service requirements, or seeking assistance for technical inquiries, visitors benefit from a more efficient and convenient process.
“This store is a testament to our dedication to the city of Tacloban. Beyond providing connectivity, we strive to be a catalyst for our customers’ success, guiding our team to ensure that every visitor leaves the store in a better position to achieve their goals,” said Melissa Cuadra, AVP/Center Head for Retail Operations and Transformation at Smart.
Fiber Solutions and Personal Support
For Tacloban residents, the new store is more than a service counter—it is a reliable hub for fiber solutions and personalized support. Customers can explore PLDT’s expanding portfolio of high-speed internet services, designed to meet the needs of families, schools, and businesses.
“PLDT’s store presence here gives Tacloban customers more than a service counter—it’s a reliable hub where fiber solutions and personal support are always within reach, helping families, schools, and businesses stay connected and move forward with confidence,” said Anna Fernando, AVP for Home Retail Management at PLDT.
This emphasis on accessibility reflects PLDT’s mission to empower communities by ensuring that connectivity is not only available but also supported by human expertise.
Reinforcing Digital Inclusion in Tacloban
The opening of the co-located store reinforces the Group’s broader mission: to provide accessible, high-quality connectivity solutions tailored to the evolving needs of local communities. Tacloban, a city known for its resilience and growth, now benefits from a modern facility that integrates digital services with personalized care.
By combining PLDT’s fiber offerings with Smart’s mobile solutions, the store strengthens digital inclusion in Eastern Visayas. Families can enjoy seamless internet for learning and entertainment, businesses can leverage connectivity for growth, and schools can integrate digital tools into education—all supported by a single, unified hub.
Supporting Local Growth and Connectivity
Tacloban City has long been a symbol of resilience, and connectivity plays a vital role in sustaining its progress. The new PLDT-Smart store contributes to this momentum by offering:
- Streamlined transactions for both home and mobile services.
- Expert guidance from trained staff on fiber applications, mobile plans, and technical support.
- Accessible location within Robinsons Place Tacloban, ensuring convenience for residents and nearby communities.
- Tailored solutions that address the unique needs of households, schools, and enterprises in the region.
This expansion reflects PLDT and Smart’s commitment to being more than service providers—they are partners in community growth and digital empowerment.
Conclusion: A Milestone for Tacloban
The launch of the first-ever co-located PLDT and Smart store in Tacloban City is more than an operational milestone—it is a symbol of commitment to customer care, digital inclusion, and community empowerment. By unifying home and mobile services in one accessible hub, PLDT and Smart are making it easier for Tacloban residents to stay connected, supported, and ready for the future.
As the store begins serving customers, it stands as a reminder that connectivity is not just about technology—it is about people, communities, and the opportunities that arise when reliable service is within reach.
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