Almost 3 Out of 4 Filipinos Expect Financial Improvement in 2026 Despite Challenges – Herbalife Survey

As I reviewed Herbalife’s APAC Health & Economic Empowerment Survey 2025, I was struck by how Filipinos remain hopeful despite economic headwinds. With GDP growth hovering near 4% and fiscal pressures slowing recovery, the survey shows optimism is alive and practical strategies are emerging.

While only 30% of respondents rated their current financial well‑being as good, 74% expect their situation to improve in the next 12 months. I found it inspiring that this optimism translates into action: 57% plan to cut non‑essential spending, 40% want to learn investing, and 35% are exploring entrepreneurial opportunities. Many have already adjusted—65% cut back on discretionary expenses, 35% explored investment options, and 28% gave up social gatherings last year to better manage finances.

Family stood out as the strongest motivator, with 73% citing loved ones as their reason for pursuing financial goals. Still, challenges remain: 43% pointed to economic uncertainty, while half cited personal financial commitments as barriers.

What impressed me most was the difference between entrepreneurs and non‑entrepreneurs. Nearly nine in ten entrepreneurs (86%) expect their finances to improve, compared with 70% of non‑entrepreneurs. Entrepreneurs also feel more empowered to make decisions that strengthen stability (69% vs. 50%). Interestingly, they rated their health and well‑being higher (65% vs. 58%), showing how financial confidence and wellness often go hand in hand.

Herbalife Philippines General Manager Allan Domingo noted that contrary to the perception of entrepreneurship as stressful, the survey shows entrepreneurs demonstrating higher optimism and empowerment. In a country where many are seeking additional income to support families, more people are viewing entrepreneurship as a viable path.

The survey also highlighted health goals alongside financial ones. 79% expect better health in the coming year, with 59% planning to exercise more. This dual focus on wellness and wealth reflects how Filipinos are striving for holistic growth.

Conducted across 11 Asia‑Pacific markets in October 2025, including the Philippines, the survey gathered insights from 8,505 respondents. For me, the findings underscore how education, support, and accessible solutions can help Filipinos pursue both financial and health aspirations in a challenging landscape.