The in-kind and monetary donation will be aiding the 120 sponsored children of RSC, providing assistance for their basic life and educational needs. In cooperation with its vendor partners Nivea, Mondelez, NutriAsia, and Lysol (Reckitt), RSC has been running various initiatives to raise funds to strengthen World Vision's child sponsorship and community development campaigns.

"We are celebrating kindness at all times, and we’re very glad to have found a partner that truly cares for the Filipino children as much as we do. We look forward to helping and sponsoring more children in the near future," says Mr. Stanley Co, the new Managing Director of RSC.

Through its contributions, RSC continues its unmatched support to advocate for children’s rights. The supermarket chain has been an active partner of World Vision since 2005 and has been a bridge and mouthpiece for children, amplifying World Vision’s advocacy for children’s well-being and welfare by giving them access to basic needs and proper education.

World Vision has ongoing campaigns to raise awareness about the situation of vulnerable children in the Philippines. They recently memorialized their advocacy campaign to fight against child labor through the commemoration of the Global March Against Child Labor and launched their newest campaign in 2023 - The New Year of Firsts Campaign.

“More than giving children their physiological needs, donations like this bring them hope. Your support does not only allow us to provide for their basic needs but also empower them to believe in themselves, and discover life-changing opportunities as they grow,” stated Jun N. Godornes, World Vision Resource Development Director.

To learn how you can support children, visit their website www.worldvision.org.ph.