In the photo above taken during the memorandum of agreement signing ceremony, you will see TikTok Philippines Head of Entertainment Alex Soon (second from left, seated) and Head of Public Policy Toff Rada (third from left, seated) together with the Cultural Center of the Philippines (CCP), Atty. Krischelle Matas (CCP Legal Office), Alexander Cortez (CCP Technical Advisor for Artistic Matters), CCP Board Trustee Benedict Carandang, CCP Board Trustee Marivic del Pilar, CCP Artistic Director Dennis Marasigan (from left, standing), CCP Board Trustee and Vice Chair Michelle Nikki Junia, CCP President Margie Moran-Floirendo, CCP Board Trustee Junie del Mundo, and Atty. Lorna Kapunan (CCP Board Trustee) (from left, seated).

The popularity of TikTok is undeniable and with that, its potential as a platform for promoting worthy projects is immense. It can reach a broad audience – from the youth even to young adults and professionals who use TikTok not just for entertainment but also to consume informative content.

Personally, I like how TikTok evolved from being a social media focusing on “just for fun” video clips to a strong online venue for advocacies, educational content, and even inspirational videos. 

I also like that TikTok is strongly promoting authenticity among its users (I’ve heard stories of accounts that were closed just because they bought followers). That’s even more stringent than other social media platforms that came before it. While social media content isn’t necessarily the reality, we can at least be sure that in TikTok, there is adherence to quality and truthfulness.

On a further note, through the Memorandum of Understanding (MoU), TikTok would organize specialized training and joint events with CCP, as well as promotions across different communication platforms. This is in line with CCP’s thrust to provide avenues that encourage Filipino artistic expression and content creation through TikTok and other forms of new media, manifested through its project series such as Kanto Kultura, a celebration of culture and the arts featuring Filipino artists.