During this shopping season, Small and Medium Enterprises (SMEs) can leverage on TikTok’s commerce solutions such as shoppertainment, and hop on TikTok Shop's Grand Pamasko Sale this 12.12 to make their brands stand out. Merchants can take advantage of TikTok's capabilities to make things trend by creating quality content and engaging with consumers, including posting TikTok videos, live streams, creator collaborations, and more.

“TikTok Shop offers a level of shoppertainment unlike any other platform, and our 12.12 Grand Pamasko Sale gives that perfect opportunity to discover, learn and be entertained by sellers, creators and brands while enjoying real value-for-money deals,” said Jonah Michael Ople, Seller Acquisition and Incubation Lead for TikTok Shop Philippines.

More than just a marketplace, TikTok Shop helps merchants reach an expansive audience, grow their social presence, and build authentic connections with consumers. To achieve these goals, merchants are encouraged to produce fun and engaging content, create entertaining livestream sessions, and invest in creator collaborations. 

TikTok Shop seller Jena Garcia (jena.gee) says that she has achieved success in her online fashion business within the first month of joining the platform as she noticed significant growth in sales, following, and views during her daily live streams. What started as a purely online business has now expanded to a physical store where Jena still does her regular content on TikTok.

Just in time for the holiday shopping rush, TikTok Shop’s 12.12 Sale will feature "Merry holiDEALS" and hot-selling products from various merchants composed of local Small and Medium Enterprises (SMEs). From November 29 to December 12, 2022, customers can utilize TikTok Shop’s fast and free shipping, gain up to 33 percent off vouchers, and tap on millions worth of subsidies.

Check out some of these brands participating in the campaign to make the TikTok shopping experience sizzle:

Go all out during this season’s festivities with Maybelline New York PH. With a huge selection of makeup products to choose from, ranging from lightweight to full coverage, beauty enthusiasts are sure to create the perfect look to slay the holidays.

Keep your babies clean, protected, and healthy, especially during the busyness of the holidays. Unilove PH has products to make sure that babies are well taken care of with hygiene essentials like diapers, baby wipes, and laundry detergent.

Create and capture joyful and memorable holiday moments with OPPO Philippines, featuring their mobile phones such as the OPPO Reno8 5G, OPPO A77s, and fitness trackers such as the OPPO Band 2.

Make busy holiday preparations more organized and easier with affordable home living products. Gaabor PH has cookware and cleaning items like air fryers, electric pots, meat grinders, vacuum cleaners, and a lot more. Not only are their products practical, but they also have a minimalist aesthetic to complement your tidy kitchens.

Be on the lookout for tons of treats during the #1212GrandPamaskoSale, including the Crazy Voucher Rain happening every 12 o'clock, and PHP100 cash back, a deal exclusive to Maya users. Furthermore, Gift Choice Final Answer is a series of live streams on @tiktoklive.ph featuring a line-up of top and rising sellers and creators, also taking place within the duration of the sale, allowing customers to pick a gift of their choice from select items.

Ople also shared that, “Our e-commerce solution is helpful not only for consumers but also for many local SMEs and content creators. We are happy how TikTok evolved from an entertainment app into a platform that creates connections vital in the e-commerce space and gives countless opportunities to Filipinos in this digital economy."

Filipinos can now add their favorite items to their carts and at the same time, sellers can start reaching and engaging with consumers during TikTok Shop's 12.12 Grand Pamasko Sale.