Maxene Magalona Calls on Filipinas for Herbal Essences’ Plant Power Revolution

With the rise of the plantito and plantita trend last year, Filipinos have definitely fallen in love with plants not just as decor but also as a holistic part of being able to go through 2020. 

Now that the new year is here, the need to incorporate the power of plants to your daily habits is crystal clear. Plant-powered products like Herbal Essences have definitely proven its position in the haircare game – with its power of plant-based ingredients and plant power solutions, it can give you the best version of your strands.

Herbal Essences recognized how more and more people are taking interest in nurturing plants. So, to celebrate the powerful impact of plants, not just to the surroundings, but also in how people take good care of their hair, the brand concluded 2020 with the #PlantPowerInEveryShower giveaway.

Check out the amazing foliage and poses from some of the best entries for Herbal Essences #PlantPowerInEveryShower giveaway.

Alexandrea shared on her Instagram post that the absence of hair care treatments has made her notice how dull and dry her hair is. “Thankfully, I discovered @herbalessencesph on @lazadaph, and it miraculously changed the way I take care of my hair. After weeks of usage, my hair looked and felt hydrated, smooth, and shiny. Not only that, but I also received a lot of compliments on my hair — what I use, and how I take care of it. My answer is simple, Herbal Essences Coconut Milk! I truly appreciate that it does not contain harmful chemicals that damage one's hair! This will surely bring the #PlantPowerInEveryShower.”

Though 2020 has enhanced the growing community of plantitos and plantitas, taking care of plants have since been a lifestyle for many. The #PlantPowerInEveryShower giveaway has unfolded numerous entries that showed how modern Filipinas are living testimonies of the plantita life, and it’s more than just a tita thing.

Last December 21, 2020, Herbal Essences held an insightful livestream on their Facebook page with Maxene Magalona, and the Principal Scientist for Scientific Communications of all P&G’s hair care brands across Asia Pacific, Saint where they talked about three main points on how humans have benefitted from the power of plants: In the home, for the body, and in the shower.

From her first plant to now a collection of foliage inside her home, Maxene shared how plants have brought an element of life and uplifted her spirit when she faced tough times. 

Now that more people are invested in giving back to nature, Maxene shares she’s delighted with the piqued interest, “When we take care of ourselves, our hair, our skin, its' just like how we take care of our plants. We need to take care of our well- being as well, starting from our hair down to our toe. That's why I’m grateful for Herbal Essences because it puts me into that good mood [whenever I take a shower].

Saint also demonstrated a quick experiment where he applied the Herbal Essences White Strawberry & Sweet Mint Shampoo to one side of a leaf. He proceeded to blow-dry the leaf to visualize how damaging heat can be to the hair. In just seconds, the bare leaf side immediately dried up, while Herbal Essences protected and kept the other side look untouched. 

You can watch the rest of the Plant Power Revolution at https://www.facebook.com/watch/live/?v=431482774700696&ref=watch_permalink

More Filipinas are investing in a more holistic and sustainable self-care by investing in products that like Herbal Essences that don’t sacrifice with the overall experience in the shower and still have minimal impact to Mother Earth. Be it with their moisturizing conditioners or their fragrant natural shampoos — you’re not only going to feel fantastic with your plant-powered shower experience and satisfied with your hair condition, but also grateful for making Mother Nature proud.

Herbal Essences is the real deal when it comes to clean beauty and product transparency in the hair care game. As the leading naturals hair care brand, all the high-quality botanicals and REAL plant extracts used are harvested sustainably and responsibly through various partners from all over the world. Their partnership with Royal Botanic Gardens, Kew, ensures that when they mention a plant on each bottle label, those ingredients are really there. It’s plantastic!

Taking care of your hair is just as much of a commitment as having plants. With Herbal Essences, you’re sure to experience the plant power not just as a décor but also in the shower.

Give yourself the chance to experience the best of nature and science by starting your clean beauty journey this 2021 with Herbal Essences #PlantPowerInEveryShower. You can shop online through the official stores at Lazada or Shopee.