News & Lifestyle section of Dad On The Move.
Coca-Cola Philippines, a staunch supporter of youth empowerment,
recently joined more than 7,000 members of the Youth for United World
for GenFest 2018. The Youth for United World is a global organization
that originated from the Focolari Movement in Italy in 1943 and aspires
to develop the youth into stewards of the planet.
Coca-Cola and Youth for United World join forces in clean-up drive for Manila
Bay
About Genfest 2018
GenFest 2018 is an event composed of various activities and advocacies that,
as the saying goes, “bring back our faith in humanity.”
The event is known
for espousing societal consciousness among its participants; encouraging
them to be mindful of the impact of their actions on the communities where
they live, their families, and the environment.
for espousing societal consciousness among its participants; encouraging
them to be mindful of the impact of their actions on the communities where
they live, their families, and the environment.
Samantha Sanchez, Coca-Cola Philippines Public Affairs and Communications Manager said, “The youth of today are the future stewards of the planet,
and it is a great opportunity to be partnering with them in sharing our vision of a more sustainable world. We hope that through partnerships like
these, Coca-Cola becomes an ally of the youth as we contribute in finding
better solutions to the various concerns of the communities and the
environment.”
Coca-Cola Philippines' Manila Bay clean-up drive
Coca-Cola Philippines associates also participated in GenFest 2018’s
clean-up drive, one of the major highlights of the event, which took place
in a nature reserve off the coast of Manila Bay – one of the last
remaining habitats for migratory birds as well as indigenous herons and
kingfishers.
The said islands dotting the Cavite-Laguna Expressway are some of the few
wildlife reserves in Metro Manila. Collectively, they are called the Las
Piñas-Paranaque Critical Habitat and Ecotourism Area (LPPCHEA) and were
initially, part of a planned reclamation site but was eventually designated
as a wildlife sanctuary.
In there, one will find a mangrove forest that serves as home to birds.
Unfortunately, plastic wastes that float in Manila Bay, the Paranaque
River and the Estero de Tripa de Gallina eventually make their way to
these islands.
“In line with our global goal to work towards a World Without Waste, we
are supporting various organizations that can help us turn this dream into
a reality. No matter how small the act may be, it’s one positive action
that can create ripples as we continue to strive and find ways to solve
the global problem of waste,” Sanchez added.
After the endeavor, 278 sacks of single-use plastics, laminates, and
Styrofoam; 180 sacks of recyclable plastic bottles, 205 sacks of rubber;
and 22 sacks of glass were collected according to the Bukas Palad
Foundation, one of the partners of the project, and the GenFest committee.
World Without Waste Program
The Coca-Cola Company is also doing its fair share in reducing waste on a
global scale through its World Without Waste program that it has announced
early this year.
Coca-Cola acknowledges that it is a contributor to the worldwide problem
of plastic waste, as such, it seeks to retrieve every bottle that it
produces and then find ways on how to re-purpose the used bottles. To
achieve this goal, Coca Cola is working closely with non-profit
organizations, local communities, and government agencies.
Locally, Coca-Cola Philippines will continue to work with the youth as it
pushes for the success of the World Without Waste program.
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